Isn’t it great if one can get all the relevant marketing expertise, tips, tricks, and a lot more in one place?
Wandering various marketing blogs which won’t serve your purpose may lead to frustrations at times. To avoid that and find relevant blogs related to your niche, here we are with the top 10 marketing blogs to keep eye on.
They are not only well written and easy for laymen to understand but also provide you with the best knowledge regarding the marketing world and update you with the latest marketing trends.
You can learn about how to increase traffic to your website, create more revenue opportunities, how to engage with the market, what strategies to employ to achieve your aim, who is your target audience and so on.
Let’s have a look!
1. HubSpot Blog
Thinking of using an inbound marketing platform that can serve you for support teams, sales, and marketing?
Being an all-in-one tool for support teams, sales, and marketing, HubSpot has established itself among other marketing blogs.
Founded by Brian Halligan and Dharmesh Shah in 2006, it is the best tool to optimize and analyze your campaign effectiveness. Its excellent use of an inbound methodology that focuses on attracting, engaging, and delighting customers in your organization is remarkable.
Through the creation of compelling content, optimization of content for SERPs, and sharing of posts on trending social media channels, inbound marketing which is the nucleus of HubSpot turns your website into a magnet.
As a great learning resource for marketing enthusiasts, HubSpot’s blog consists of tutorials, tips, and insights on various marketing topics which include customer handling, social media marketing, and sales planning.
There is also a provision of a unique email subscription system which is implemented by the blog and allows you to choose from the varied topics (marketing, service, sales, or agency) that you prefer the most.
Furthermore, it effectively manages your customers and prospects which helps in increasing the leads to your website.
2. The Moz Blog
Isn’t it great to have a marketing blog that serves your purpose of doing marketing in a superior way?
Founded by Rand Fishkin and Gillian Muessig in 2004, Moz believes in marketing in a superior way.
With the aim and focus on simplification of the SEO for everyone through their software, education, and community, the Moz blog provides a valuable way where customers are earned instead of bought.
When all you need is assistance with SEO, the Moz blog fulfills your command. There are articles on specific topics as well whereby you can tour from general how-to guides to specific posts to broaden your knowledge. The blog publishes case studies that are works of art.
Moz Pro and Moz Local which are the core products of the Moz blog have their own designed inbuilt tools. The Beginner’s Guide to SEO is the highly recommended free educational tool of Moz.
Moz bar for chrome, the industry’s leading SEO toolbar, provides you with several best features that include Moz’s domain authority metric, keyword explorer, site crawl, on-page grader, and link explorer.
Hence, for the best SEO experience, you should try it for sure.
3. Content Marketing Institute (CMI)
Have you ever thought of a marketing blog that deals with all your content marketing needs?
Known for advancing the practice of content marketing with the use of online education and in-person and digital events, the Content Marketing Institute was founded by Joe Pulizzi in 2011.
Through the utilization of compelling, multichannel, and storytelling ways, it has taught marketers and creators how to attract and retain customers.
The how-to guidance, insight, and advice from the content marketing experts on this platform are like the cherry on the cake. It’s an asset for Global brands which avail strategic consultation, training, and research from it.
Apart from educating through content marketing workshops, it also provides consultation on content marketing strategy.
Every single day new articles are being posted on content marketing and copywriting. The most recent news and events related to content marketing are covered under the “This week in content marketing” series.
“Current Hits” and “All Time Hits” are the two categories in which the most popular blogs are listed. Content marketing guides and templates are added assets.
Also explore: Is Outbound Marketing still effective in 2022?
4. Search Engine Land
Searching for a site that can cover all aspects of digital marketing? Search Land Engine is here for you.
Keeping the interests of the marketers as the focal point, Search Engine Land clarifies a wide-range list of SEO posts. Daily posts on SEO industry trends, breaking news, practical tips, and even digital marketing disciplines are provided by the blog.
With its sister publication, MarTech, apart from digital marketing, it also covers all aspects of advertising technology and the MarTech landscape.
Founded by Danny Sullivan and Chris Sherman in 2006, the site was published by Third Door Media.
Delivery to the relevant and professional audience is ensured by this 100% marketing-focused site. You can find an array of periodic tables to freshen up your SEO and SEM knowledge.
The best resources on the platform include editorial news staff coverage, articles by subject matter experts, daily tips, printable assets, virtual training opportunities, and many more.
Search Marketing Expo — SMX, Webinars, Sponsored Article and Sponsored Post Programs, Content Syndication, MarTech Intelligence Reports (MIR), and Content studio are the opportunities offered by the Search Land Engine that you can grasp hold of.
5. Buffer Blog
Looking for experts in social media publishing? Buffer is the right choice for you.
Founded in 2010 by co-founder Joel Gascoigne, its content is simple and witty which will keep you engaged for hours.
There is a lot to explore on the Buffer blog ranging from posts on social media marketing, digital marketing, and case studies to posts on news and trends. The remarkable feature of the blog is that all the blogs are extremely detailed and cover a wide range of quality content.
If you want to meet the challenges of remote working then go for Buffer and you will be glad that you made the right choice since all the staff members of Buffer work remotely.
Whether it be an organization of the channels or the delivery of high-quality and responsive social media management for our clients, Buffer is the best alternative.
When it comes to Buffer, the Integrated Link Shortener feature and social media scheduling tool are the essential non-forgettable mentions.
6. Unbounce Blog
It’s jam-packed with AI-powered features and machine-learning tools! What can be better than this?
Unbounce was founded in 2009 by CEO Rick Perreault and five co-founders.
Unbounce Conversion Intelligence Platform offers you tools such as Smart Builder, Smar, Traffic, and Smart Copy for small businesses.
There are numerous Smart Builder features to explore such as Optimized Page Sections, Design Assistant, Copy Assistant, Mobile-Responsive Design, A/B Testing, and so on.
Unbounce blog provides answers concerning how to create landing pages. It also covers topics related to the same and conversion optimization. Scientifically proven tips and the best practices related to landing pages are published on the blog.
To get more from every click and maximize your ROI, resources such as the Landing Page Analyzer, the Conversion Benchmark Report, and the Unbounce Landing Page Course are provided. No need for any installations and IT teams.
7. Social Media Examiner
As the name suggests, the Social Media Examiner’s center of attention is social media marketing and analysis. The blog provides you with everything you need to be an expert in the field from weekly podcasts, talk shows, and newsletters.
Social Media Marketing Industry Reports, Social Media Marketing Podcasts, Social Media Marketing Talk Shows, Crypto Business Podcasts, Social Media Marketing Society, Social Media Marketing World, and Crypto Business Conference are the well-known features of the blog craved by marketers.
A pool of articles is there related to social media feature optimization. Facebook, Instagram, Youtube, and Linkedin content strategies are included in it.
Founded by Michael Stelzner in 2009, the blog is famous for its largest social media marketing resources. Marketers get much-needed help from the blog for connecting with their target customers, driving traffic, generating awareness, increasing sales, and executing conversion rate optimization.
8. Wistia Blog
Want to know about a video platform for marketers and businesses? Have a quick peek into the Wistia blog which is known as the best resource for video marketing.
Founded by Brown University graduates, Chris Savage and Brendan Schwartz in 2006, Wistia established itself as the leader in Brand Affinity Marketing. Brand Affinity Marketing was done for small and medium-sized businesses.
A lot can be done on the Wistia platform. Tips, news, guides, and case studies are published on the blog for video marketers.
You can upload your recorded webinars and edit webinar videos. Integration with your favorite marketing tool is an added advantage.
Keeping in mind the need of the video producers, Wistia offers some useful features such as file management, replacement video, force HD, and fancy player customizations.
Also read: Top 10 Living Marketers of the World
9. Shopify Blog
Searching for a blog to use for your online store? The Shopify blog is here that builds trust with your customers.
This ultra-scalable and secure platform help to increase your online store’s ranking in search engines such as Google. This blog can convince customers about the genuineness of your products. Regular blogs effectively communicate your brand’s personality and values.
Shopify is different from other platforms regarding better storage at no transaction fees on the use of Stripe, a diverse range of third-party applications, and the development of the Facebook page.
10. Adweek
Wondering about one of the most admired marketing blogs in the USA? It’s none other than the Adweek blog.
Owned by Shamrock Capital since 2020, Adweek was first published in 1979. Adweek’s Challenger Brands Summit, Adweek Experiential Awards, and Adweek Brandweek are the community events nurtured by Adweek.
It covers a variety of elements that include client-agency relationships, global advertising, creativity, and new campaigns.
This blog provides articles on various niches. The niche may include telemarketing, digital marketing, product branding, etc.
Conclusion
If you are thinking of becoming a marketer, do keep your eyes on the blogs above. The ideas and business pitches of these marketing blogs can be referred to for your own personal campaign.
You can even go through different perspectives mentioned in the blogs and make your own unique perspective with an effective marketing strategy. The insights of these blogs are worth considering and help you keep pace with the changing world scenario.
So, what are you waiting for? Explore the blogs and make the most out of them.
-Written by
Aditi Saini (Content Intern at NxtDecade)
After pursuing a Master’s in Political Science, she was keen to explore the world of content writing. Apart from art and craft, she is famous for her singing among her friends and family members. Her motto in life is “Live and let live.”
